Here are the 15 Most In Demand Virtual Assistant Niches (2023)

If you’ve been researching how to become a virtual assistant, I’m sure you already know the importance of picking a niche. This article should leave you with plenty of virtual assistant niche ideas so you can start earning right away!

What’s a virtual assistant niche?

Some people use the word “niche” to describe a service you offer (such as social media marketing, bookkeeping or general administration) while other times, they’re talking about the industry you serve.

This article will cover both.

Industries you can serve as a virtual assistant

These are some industries that regularly hire virtual assistants:

Real Estate

Successful real estate agents have so many routine tasks that need to be done on a consistent basis. These can easily be outsourced to a virtual assistant.

Here are some skills you could offer the real estate industry:

  • Photo editing, file management
  • Social media management
  • Website updates
  • Posting and updating real estate listings to different listing services (MLS)
  • Researching properties, checking public records
  • Arranging and advertising open houses
  • Booking house showings
  • Creating advertising materials


If you love editing photos more so than taking them, you could be a photography VA!

Wedding photography in particular is a HUGE industry always in need of more virtual assistants. Photographers are often under pressure to book as many weddings as they can during the busy season.

Portrait and commercial photographers can also use VA’s. Be on the look out for luxury photographers who charge higher prices, as there’s a huge variety of pricing in the photography industry.

Some skills in high demand in this area:

  • Photo editing (Photoshop, Lightroom)
  • Repurposing imagery for social media posts
  • Instagram and Pinterest management
  • Writing and publishing blog posts
  • Paid advertisements
  • Administrative tasks
  • Setting up onboarding processes using software like Dubsado or Honeybook
  • Uploading galleries
  • Customer service

Branding and Web Design

Like photographers, many creatives in this space just want to, well, create. They don’t necessarily love all of the other things that go along with running a business, like administration and accounting.

Branding and web designers appreciate virtual assistants who let them focus on the things they enjoy doing the most in their business. Bonus points if you’re creative yourself!

Some things you can expect to be doing in this space:

  • Saving images in different formats
  • Organizing files
  • Arranging files for delivery
  • Onboarding new clients
  • Social media management

Health and Wellness

If you have a medical background, you can work with providers in physical or mental health. This could include private practices, where often you’re expected to have more specialized skills and to understand medical terminology.

It can also include nutritionists, holistic and alternative healthcare providers, fitness coaches, massages and spa, therapists, etc. These types of businesses usually hire receptionists, but they don’t necessarily need to work on site!

Skills that can help you do well in this area:

  • Medical transcription
  • Booking appointments
  • Setting up or helping with video calls
  • Providing clients with information packages
  • Answering minor or frequently asked health questions
  • Using specialized practice management software
  • Creating patient charts

This space is especially well suited to you if you’re empathetic and compassionate, and able to deal with health issues privately and confidentially.

Bloggers (and other online businesses)

Blogging is a business in and of itself. Many bloggers outsource their writing or need help with tech-related tasks like WordPress management. They also hire social media managers.

Given that most types of businesses have blogs, and use content marketing, these skills could help you cater to any business!

Blogging tasks you can help out with:

  • Keyword research for Google or Pinterest
  • Search engine optimization (SEO) – a particularly high value skill!
  • WordPress speed optimization
  • WordPress maintenance – adding and updating plug-ins
  • Outlining blog posts
  • Coming up with good headlines that entice visitors to click
  • Writing entire blog posts (see copywriting below)
  • Finding free or paid stock imagery
  • Taking photographs for blog posts
  • Designing infographics
  • Creating social media graphics to advertise blog posts
  • Helping to manage and sign up for affiliate programs
  • E-mailing other bloggers to write guest posts
  • Designing digital products and lead magnets/opt-in offers
  • Writing e-mail sequences and newsletters
  • Managing paid ads to the blog or digital products

Remember that you don’t need to learn every task to be successful – many VA’s are able to make more money by specializing in one area.

Local businesses

Don’t neglect your local businesses – they might need help too!

Virtual assistants aren’t confined to working with online-only businesses – local businesses hire virtual assistants, too! In fact, as of 2018, one third of small businesses were already taking advantage of outsourcing.

Sometimes you have to explain what you do and how virtual assistants work to small business owners, as they may not be as familiar with the idea as people who work full time in the online space.

But often once you do explain, they think it’s an awesome idea! This is how many Virtual Assistants get started.

Don’t be shy to go around to your favorite coffee shops, restaurants, gyms, etc. to see if they need help with their day to day administration, bookkeeping, or marketing. Social media is another area where many small business owners would love to invest but just don’t have time.

Small businesses are often the most in need of virtual assistant services because they may not be in a position to hire full time, or to provide dedicated office space.

Home improvement / construction

One market that’s totally underserved as a niche is anything related to home improvement. This might include construction, general contractors, masonry, lawn care, cleaning, painting, interior design, etc.

Even sole tradespeople are often swamped during the busy seasons, taking on as many jobs as they can while it’s warm outside. Many businesses like this aren’t in a position to hire full time, year-round staff or pay for office space, but are still totally overwhelmed.

Everyone I know who runs a business like this does their paperwork at the kitchen table, after an already crazy 12 hour day! For some reason, people who are excel at physical labor tend to hate computers, so they’re happy to offload anything office or tech related.

Again, a lot of business owners in this space aren’t even aware that virtual assistants exist, so you may have to do some extra outreach to get clients. Once you do they will absolutely appreciate any time you can give back to them to book more jobs, or spend time with family!

How to find clients and learn more about your niche

If you have some interest in an industry, but no actual experience, how do you learn more about your ideal clients?

Hang out in places where they hang out. Read industry publications, and comments on blogs they frequent. Join Facebook groups that your ideal client would join.

Follow them on their social media accounts. Instagram and LinkedIn are two channels that are amazing for connecting with other business owners on.

You could even reach out to business owners in that niche to ask them what they struggle with and what would benefit them the most.

In doing this you not only meet people who may need your services, but you’ll learn about the unique problems they have. Think of ways you can help them and cater specifically to their needs.

Most In-Demand Virtual Assistant Services and Skills

Here are some skillsets you could choose to focus on as a virtual assistant. A lot of these skills can appeal to just about any business that exists – online or local.

Administrative Virtual Assistants

Administration is anything to do with the day-to-day of running a business:

  • Answering e-mails, comments and DM’s
  • Organizing e-mail inboxes
  • Scheduling meetings
  • Organizing files
  • Creating and formatting documents

Executive virtual assistants can offer:

  • Personal online shopping
  • Finding gifts for their clients’ clients
  • Arranging personal appointments
  • Making travel arrangements (booking flights, hotels, making itineraries)

Keeping businesses organized and on track will always be in demand. Having the flexibility to hand a few admin tasks over can save busy entrepreneurs so much time and stress, and give them the breathing room they need to focus on higher-level tasks.

Virtual assistants offering basic admin services generally charge around $25 – $35/hr, while executive admin assistants may charge as high as $50 – $60/hr.

Sales and Marketing Virtual Assistants

These VA’s are responsible for finding business… for a business! If you’re personable, love chatting and building relationships, you will absolutely shine in a career path like this. Sales is such a high value skill that will benefit you in any area of your life!

A sales and marketing VA might take part in:

  • Finding leads
  • Building lists of potential customers
  • Qualifying leads (asking questions to make sure they need the product or service)
  • Following up with inquiries
  • Booking appointments
  • Making outbound sales calls (cold calling)
  • Selling on social media
  • Following or creating sales scripts
  • Writing, posting and managing ads
  • Designing marketing materials

Customer Service

Customer service support agents help customers work out any kinks in the product or service.

In customer service, you’re likely to find yourself:

  • Responding to e-mails and support tickets
  • Supporting customers over the phone or website live chat
  • Learning conflict resolution and de-escalation
  • Providing refunds and making changes to orders


If you’re one of the rare few people who love spreadsheets, you can run a lucrative online business! Many bookkeepers offer their services remotely, virtual assistant style. To succeed at bookkeeping, you obviously need to love numbers, and have an exquisite attention to detail!

Bookkeeping can include anything from:

  • Organizing expenses into categories
  • Making sure bills are paid on time
  • Creating and sending invoices
  • Sending friendly payment reminders
  • Keeping track of all transactions
  • Calculating and remitting taxes
  • Preparing financial reports
  • Reconciling accounts to make sure the numbers add up

A good bookkeeper may also have suggestions for how the business can save money, cut costs and earn more revenue.

While I’m a huge believer in DIY learning, in my opinion bookkeeping is one skill that requires professional courses in! If you don’t have a background in accounting, it’s easy to mess up and miss things, especially where taxes are concerned.

Bookkeepers charge anywhere from $20 – $50/hr. An awesome place to learn about starting a bookkeeping business is!

Tech Virtual Assistants

Bring your inner computer nerd out as a tech VA!

Not everyone is a fan of using computers! In fact many business owners just don’t have the time or motivation to learn software that could improve their business.

If you’re more computer-savvy than most, you have so many different options! You don’t necessarily need to learn how to to code with so many no-code tools available.

Tech VA’s often make more money by specializing in one specific software. Many software companies even offer their own certification programs. As a tech VA you could:

  • Set up software like Acuity scheduling, Dubsado, accounting programs
  • Automate processes using no code tools like Zapier
  • Consult with clients about which software is right for their business
  • Add functionality to clients’ websites like online stores, booking forms, appointment scheduling
  • Maintaining websites (adding and updating plug-ins, troubleshooting errors)

Business automation is huge right now – i.e, making sure all of the moving parts of a business speak to each other and run without human input.

Although it sounds like you’d need to be a rocket scientist to figure it out, it’s not actually super difficult to set up and becoming more and more accessible to small businesses each year.

Virtual assistants who are keen on technology can charge anywhere from $60 – $150/hr. If becoming a technical VA piques your interest, check out The Techie Mentor – she has courses available, and tons of helpful free content on her blog.

Creative Virtual Assistants

Any kind of graphic design, content creation, photo or video editing skills are always in high demand online. Businesses now recognize how important it is to be visible online, so just about everyone needs a steady stream of content to keep their followers engaged.

These days, you don’t necessarily need to be a Photoshop whiz to get into graphic design. Apps like Adobe Express and Canva make it easy for anyone to design beautiful, shareable graphics on a phone, desktop or tablet. They really open up opportunities for anyone who loves to create, which is crucial with content so high on the list of every marketing plan.

Something as simple as a single YouTube video, podcast episode or even a 30-second video on social media requires so much editing! Most busy entrepreneurs don’t have the time for it and are happy to pass the task along to someone with an eye for it.

Creative virtual assistants could also create a business entirely around repurposing existing content from one channel to another: slicing up long form video or text into short form, creating audiograms out of podcast clips, resizing image dimensions to suit different social media channels, designing graphics out of text and so on.

Depending on specialty, rates in the creative VA space are all over the place, from $30 – $75/hr or more.

Keeping the Creativity is an inspiring example of a creative virtual assistant, and she offers a training program as well!

Social Media Management

71% of small to medium sized businesses use social media marketing, while 52% post at least daily (source). Chances are, the ones who don’t use it would love to!

Social media marketing is obviously a huge industry, and seeing as it takes up so much of a business owner’s time, nearly every entrepreneur could benefit from someone managing their channels for them.

Some SMM’s focus specifically on one channel like Instagram, Pinterest or TikTok. Others take advantage of cross platform marketing to bring more traffic to their clients, and may offer complementary services like writing blog posts.

Social media managers may:

  • Design content plans and strategies
  • Create the posts and captions
  • Schedule posts using on-platform or third-party scheduling tools
  • Respond to comments and DM’s
  • Coach clients on how to create content that performs well

Through training courses or trial and error, they understand which types of content get the most engagement, how to grow their clients’ audience and drive sales.

Social media managers also study account analytics to see which content is performing well and double down on it. They provide reports to business owners and help them interpret what the statistics mean for their account.

Social media managers generally design monthly packages for their clients including a certain number of posts, hours of engagement etc. Packages can range from $1,000 – $3,000 a month per client!

One of the best place to learn social media management, is on social media! Brock Johnson and Mya Nichol are two of my favorite Instagram growth coaches. HootSuite also publishes value-packed articles on how to succeed at social media.

Copywriting and proofreading

“Copy” refers to all of the words you see on a website, sales page, e-mail newsletters, or any marketing materials designed to sell. If you love writing, are persuasive, and good at summarizing information in a succinct way, you can do well in this space!

Especially with so many online businesses creating digital products like e-books, there’s always a need for quality writing on the internet. Creatively written e-mail sequences can also skyrocket a business’ revenue, turning one-time customers into life long fans.

Entrepreneurs who aren’t big on writing themselves can hire a talented VA to help communicate the benefits of their products and services to potential customers.

As with any skill that’s capable of generating a lot of revenue, you can charge a lot for good copywriting. Many copywriters charge anywhere from $0.10 – $1.00 per word. If you consider that an average blog post is at least 1,500 words, you can see how you could start making good money.

Here’s an introduction to copywriting to see if you might like it (and an awesome place to learn about copywriting in general):

Do you need to niche down as a virtual assistant?

Not necessarily! There’s a lot of discussion online about whether a new virtual assistant NEEDS to niche down or not.

The truth is, there are successful generalist VA’s, and successful specialists!

So don’t feel like you have to box yourself in if you’d rather offer multiple services. And similarly, don’t feel like you have to learn how to do absolutely everything when you’re already good at a few specific things.

It’s your business, and you’re free to design it in a way that works for you. You can expect your niche to change and evolve with you.

Benefits of niching down as a virtual assistant

The main benefit to niching down is that it can be easier to market to a very specific group of people.

Simply put, when a potential client sees on your website or social media channels that you cater directly to them, it instantly makes sense to hire you over a VA (or an agency) who caters to everyone and anyone.

Your clients can trust that you understand their industry and their unique struggles. You’re probably already familiar with the words they use and the industry norms, so they wont have to teach you as much (which takes even more time away from their business!)

It can also make it easier for your friends, family and clients to refer you when they know exactly what you do and who you serve.

Downsides of niching down

If you’re finding it hard to book enough clients in your particular niche, don’t be afraid to take on clients in a different one. Picking a niche shouldn’t limit your opportunities!

Regardless of the industry you work in, most skills you learn as a virtual assistant can easily transfer into other areas.

Some virtual assistants even choose two or three niches, depending on their interests.

What are the best niches for virtual assistants?

The best niche for you is usually:

  • Something you already have experience in or have worked with before; or
  • Something you’d like to learn more about. For example, if you think you might like to become a coach one day, try working as a VA for coaches!

Think about business owners who struggle with something that comes easily to you. Are you good at Facebook ads? Writing social media captions? Bookkeeping? Or are you interested in learning one of these skills?

Working as a VA is an awesome way to learn about how other businesses run. You’ll get tons of insight into what makes a business successful or not.

What’s the best virtual assistant niche for beginners?

General administration is a great niche for beginner VA’s. You can learn a lot of these skills quickly by watching YouTube videos or even just practicing them on your own computer.

If you’ve never tried virtual assistance before, it’s best to start out with one simple service you could offer – like e-mail inbox management – that doesn’t need a lot of training or specific expertise.

This will let you practice working online, and you can always build on your services from there. Surprisingly, it’s sometimes easier to market one skill (because it’s so specific!) than to try offering a bunch of them at once.

Did this help you think of a niche?

Did this give you some inspiration and clarity in starting your virtual assistant business? Did anything pique your interest more than the others? Let me know in the comments! 😄